MUNCIE. — As colleges across the country prepare for fall semester, some will offer in-person classes, others will stick to online only and many will include both. But the great unknown of how COVID-19 will impact their sustainability remains.

Scott Galloway, a professor of marketing at the New York University Stern School of Business, published an analysis that might indicate if a school would thrive, survive, struggle or perish this fall.

Ball State University received a "surviving" ranking, along with Indiana University and Purdue University. For BSU President Geoffrey Mearns, the ranking wasn't a surprise.

"Of course, like all institutions, not just higher education, we at Ball State are facing unprecedented challenges," Mearns told The Star Press on Wednesday. "But even before I read the story, I felt reasonably confident we have a strong foundation to endure these challenges, and in fact, continue on a stable basis."

A closer look at the study

The struggle that colleges and universities are facing when deciding how to bring students back is not lost on Galloway.

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