A sample of Viewrail's Flight floating stairs system is shown. Provided photo
A sample of Viewrail's Flight floating stairs system is shown. Provided photo
GOSHEN – Viewrail, a family-owned manufacturer of custom floating stairs, railing systems and stair components, announced plans Monday to increase production in Goshen, creating up to 200 new jobs by 2023.

“Indiana’s hardwood industry has an annual economic impact of over $10 billion and supports 70,000 Hoosier jobs because of companies like Viewrail choosing to grow and operate in our state,” Lieutenant Governor Suzanne Crouch, Indiana Secretary of Agriculture and Rural Development said. “Indiana’s pro-growth business climate, rich history of agriculture and robust hardwood sector make our state the ideal location for Viewrail to expand its operations.”

The company will invest more than $12 million to expand and equip its existing production facility at 1722 Eisenhower Drive North by an additional 40,000 square feet, according to a press release from the Indiana Economic Development Corp. The increased space, which will house new machinery and information technology hardware, will allow Viewrail to expand its metal and wood shops to increase production of railing, stairs and stair parts hand-crafted from steel, aluminum and 17 species of domestic and imported woods. The company, which specializes in modern design, has experienced six consecutive years of 60 percent annual revenue growth and plans to achieve $100 million in sales by 2021 with this increased production. 

Viewrail, which employs 135 people in Goshen, is hiring for positions in administration, production and shipping. New positions are expected to offer salaries above the county and state average wage, the IEDC stated.

“We started this company in my basement in Goshen, and we now have four separate facilities comprising 140,000 square feet, all located within a mile of each other,” said Len Morris, founder and owner of Viewrail. “Our belief is that our products are long lasting, but people are eternal. We’re fortunate to be able to find people of this quality right here in Goshen, Indiana.”

The IDEC said Viewrail was born from StairSupplies, a wood stair parts company, founded in 2001. StairSupplies applied the design aesthetics and attention to detail found in finely handcrafted wooden stairs to a new product category — railing systems for both the interior and exterior of homes and offices, creating Viewrail. The company engineers, draws, manufactures, packs and ships every single one of its items from its Goshen facilities and offers its products exclusively online. 

”Company founder Len Morris and his talented team have built a thriving business that is recognized nationally as an innovative supplier to the construction industry," said Goshen Mayor Jeremy Stutsman. "We are proud to have Viewrail call Goshen home. We are also grateful for the generous support from the state of Indiana in helping to make this expansion project possible.”

The IEDC offered Iron Baluster (doing business as Viewrail) up to $2.6 million in conditional tax credits based on the company's job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives.

The announcement of Viewrail's expansion comes on the heels of the state’s recently released Indiana Hardwood Strategy. The purpose of the strategy, according to the IEDC news release, is to grow the hardwoods industry by promoting the expansion of current wood processing facilities, attracting new companies to the state, educating consumers and businesses on the sustainability of the hardwoods industry, and seeking opportunities to increase the value of Indiana’s hardwood products.

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