Hammer Down Town, Thursday, Sept. 5, 2019 in West Lafayette. The tiny home community from Try It Tiny, located at the corner of 3rd st. and McCutcheon drive, has eight homes available for booking for six home games this season. (Photo: Nikos Frazier | Journal & Courier)
Hammer Down Town, Thursday, Sept. 5, 2019 in West Lafayette. The tiny home community from Try It Tiny, located at the corner of 3rd st. and McCutcheon drive, has eight homes available for booking for six home games this season. (Photo: Nikos Frazier | Journal & Courier)
WEST LAFAYETTE – By Friday afternoon, Maggie Daniels figured her company’s collection of tiny homes, wheeled this week onto a lot just north of the Purdue West Shopping Center, should be looking the way it’s supposed to be for Purdue’s football season – a small tailgating enclave called Hammer Down Town.

As of Thursday morning, Daniels – owner of the Zionsville-based Try It Tiny and the daughter of Purdue President Mitch Daniels – and a small crew from her company were still scrambling to prep the eight homes on wheels for a crowd willing to spend $457 a night on a new campus gameday experiment.

“We’ve got two days to give it the once over,” Maggie Daniels said Thursday morning, a day after the eight tiny homes were hauled to the spot within sight of Ross-Ade Stadium in the distance. “There’s a lot to do to get it just right for the football season.”

Starting with Saturday’s home opener against Vanderbilt, Hammer Down Town – a new collaboration between Try It Tiny and Purdue’s President’s Council – is scheduled to be a fixture near the corner of Third Street and McCormick Road for six Purdue football game weekends. The final weekend will be tied to the Nov. 2 game against Nebraska. The high-end camp will be gone before the season’s home finale, the Old Oaken Bucket game against Indiana on Nov. 30.

As of Thursday, Maggie Daniels said the tiny homes – stocked with kitchens, heat and air conditioning, full bathrooms and equipped to sleep up to four in roughly 200 square feet of living space – have only a few openings remaining this season.

Hammer Down Town is a follow up, of sorts, to a series of one-off, off-campus rentals Try It Tiny brought to West Lafayette for Purdue football games in 2017 and 2018.
Copyright © 2019 www.jconline.com