Customers shop inside Retail Therapy, 1005 Main St. Tuesday, Nov. 17, 2020 in Lafayette. Staff photo by Nikos Frazier
Customers shop inside Retail Therapy, 1005 Main St. Tuesday, Nov. 17, 2020 in Lafayette. Staff photo by Nikos Frazier
LAFAYETTE – For some small businesses, the period of holiday shopping through November and December brings some of the biggest sales of the year.

And in the last few months of a difficult and unprecedented year that has included the arrival of the coronavirus pandemic, many businesses, including Retail Therapy in Lafayette, were looking to safely bring shoppers into their stores.

So, Alicia Dunbar, Retail Therapy’s owner, took matters into her own hands, along with other downtown merchants — by creating and promoting “The Great Downtown Holiday Shopping Extravaganza.”

The event was held in downtown Lafayette Wednesday evening, and for a few hours, 25 retailers remained open past their normal closing time and offered their goods and services to holiday shoppers.

Dunbar said she was “pleasantly surprised” by the number of people who came out to shop, noticing both familiar faces and new ones inside her boutique store.

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